Pernod Ricard’s has commenced a campaign with a new spin on those ‘Dont Drink And Drive’ campaigns.Don’t let the category fool you – this isn’t the usual blood and gore ‘Dont Drink And Drive’ campaign that we are so used to seeing on our TV Screens.Pernod Ricard aims to focus on youthful energy and life rather than blood and death. It’s now time for the youths to have the power and influence the world!!
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